K-town’s notorious Samwon Garden, has rebranded with an entirely new name and a Korean-Italian twist!
Samwon Garden’s Manhattan outpost opened back in March of 2018 as the brand’s third overseas branch—and the very first location in the U.S.!
Recently rebranded as Antoya, the elegant, three-story space in the heart of Manhattan’s Koreatown was awarded a Bib Gourmand designation. It’s one of the oldest Korean BBQ restaurants in South Korea, and since it’s opening in 1976, the restaurant group has been known to have some of the best BBQ in the country.
In regards to the restaurant’s rebranding their website wrote:
Dear Customer, Life is defined by changes, and especially in our sector we know that in order to offer the best Korean BBQ experience in New York City, we need to evolve as well. For this reason, we are about to experience a big change that will lead to a rebranding.
They have advised all of their loyal customers not to fear, as diners can still enjoy all of the delicious KBBQ they love and adore, just with some new dishes added to the menu. As part of Samwon Garden’s rebrand, Antoya will feature Korean-Italian inspired plates to celebrate the origins of owner, Tony Park.
New dishes include lamb chops marinated with garlic and olive oil or Italian sausage all cooked on the grill directly in front of you in KBBQ fashion!
For additional offerings, choose from their celebrated Korean dishes like Soondubu Jjigae, Saewoojang Dup Bap, and Chadol Kimchi Boccheum Bap.
Beyond their mouthwatering meals, you absolutely have to take advantage of their full bar, crazy cocktails and extensive soju list.
You can find the restaurant located at the same address (37 W 32nd St, New York) decked out in a fabulous floral display.
Unlike other Korean BBQ you’ll find in New York, Antoya (fka Samwon Garden) was the first Korean Barbecue to patent their diamond-cut technique. The patented diamond-cut allows for the marinade to be better absorbed by the meat, making it a juicier piece of beef once grilled.
Antoya is the ultimate dining experience perfect for any occasion, whether it’s an intimate date night or a group outing. Learn more at their website.
Location: 37 West 32nd Street, New York
Also published on Medium.