What millennial doesn’t love a good GIF?
Go ahead and explain every circumstance you could possibly imagine with these fun little digital images! Now on at the Museum of the Moving Image in Astoria is The GIF Elevator, an exhibition that examines the cultural importance of this digital phenomenon. According to their website,
“The GIF has become the subject of an unlikely series of reinventions since its introduction in 1987 as a data format. Today the GIF is an important site of cultural and artistic expression, an established and pervasive moving image form defined in part by silence, brevity, shareability, and most importantly, the loop.
The GIF Elevator features newly commissioned GIFs by six artists, animators, and illustrators who represent some of the most important and influential GIF makers working today: Mr. Div (Matthew DiVito), Dain Fagerholm, Render Fruit (Clara Luzian), Lorna Mills, Paul Robertson, and Rafia Santana.
Their practices represent a sample of the extraordinary breadth and diversity of the contemporary GIF. Each artist has created four original GIFs that will be presented as two-month installations on the walls and ceiling of the Museum’s elevator, an exhibition environment that offers a unique and intimate encounter with the work. The GIFs will be published on GIPHY to coincide with the opening of each installation.”
So if you’ve ever used a GIF to explain your life or even if you’ve received a GIF from a friend, this installation will be sure to interest you. Plus it’s an excuse to make your way over to Astoria and spend the day sipping on CBD cocktails or chowing down on picture worthy snacks like these amazing doughnuts. Make a day of it and make sure to Instagram it like a true millennial.
The exhibition is ongoing. Check out more information on their website.
Featured image: movingimage.us