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An Enormous 350-Foot Digital Waterfall Is Cascading Down One Times Square

Justine Golata Justine Golata

An Enormous 350-Foot Digital Waterfall Is Cascading Down One Times Square

An upstate staple right in the middle of Times Square?!

Thanks to Samsung’s Smart LED Signage, Times Square is welcoming a new art installation that will blow your mind! From now through August 21st, catch a streaming digital waterfall descending down One Times Square (the same building as the iconic NYE Ball Drop).

Waterfall-NYC display

The digital ocean art installation titled “Waterfall-NYC” will have you dazzled with its towering 350-foot display stacked with four vertical screens. That makes it 3x taller than the previous Waterfall installation by Olafur Eliason brought to New York back in 2008!

Showcasing “hyper-realistic” ocean waves and roaring waterfalls, the installation is definitely a sight to see!

The display is meant to share the wonders of digital art with New Yorkers and is brought to Times Square through a collaboration with Samsung and two South Korean companies.

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“Waterfall-NYC” will play every 2-4 minutes in 60-second increments.

Where: One Times Square, NY

When: Now through Saturday, August 21st.

See also: A Massive Technicolor Street Mural Has Taken Over Union Square