Design Legend Behind the I “HEART” NY Logo Is Taking Over the Subway

Rob Grams Rob Grams

Design Legend Behind the I “HEART” NY Logo Is Taking Over the Subway
One of the country’s most celebrated designers, Milton Glaser, has created three original posters to be displayed in hundreds of subway stations around New York City.

Milton Glaser is one of the most celebrated graphic designers in the United States. He has had work shown at the Museum of Modern Art and the Georges Pompidou Center and was selected for the lifetime achievement award of the Cooper Hewitt National Design Museum. What you probably know him best as is the creator of the I ♥ NY logo, and his amazingly psychedelic Bob Dylan poster.


The legendary designer has created three new posters to be displayed in hundreds of subway stations across the city.

The posters are a part of “Underground Images,” a 50-year-old ad campaign by the School of Visual Arts. The campaign has showcased works of a whole host of visual artists over the years, these latest additions by Milton bring his contribution to 27 in total. Take a look at other designs from the 50-year campaign HERE.

Glasers latest three offerings are messages of unity to the city. In an interview with the School of Visual Arts he said:

“It’s kind of the counterpoint to Trumpism, which is ‘me for me’, and it’s a sense that we’re part of a larger system, humanity itself. These posters [go] one step further as the threat to that idea becomes more evident with Trumpism,”

The first poster, “Give Help” shows what looks like a submerged building with an Oscar Wilde quote at the bottom. The piece is a reaction to President Trump’s reaction (or lack thereof) to the floods in Puerto Rico.


“To Dream is Human” is Glaser reaction to Donald Trump’s stance on immigration.


The last piece is “It’s Not About Me, It’s About We.” seems to be a direct reaction to the narcissistic atmosphere President Trump seems to emit. A call for us to be more community minded.


Here’s Milton Glaser talking about his years of “populist design” and a review of the many designs that have adorned the subway walls over the projects 50-year history.

Featured image source [Wikimedia Commons]