The traveling art exposition and Insta-sensacion, Color Factory has finally made it’s way to New York.
It seems as if every few weeks, a new pop-up, immersive, Instagram crazed exhibition makes it’s way to the city. In our social media obsessed and selfie culture, it’s hard to resist these photo opportunities when they present themselves. After much anticipation, the newest of these immersive experiences, Color Factory, is opening it’s doors in SoHo this week.
The travelling collective from San Francisco has transformed a 20,000 square foot space in SoHo into a colorful paradise for New Yorkers. This installation is distinct in many ways from the typical and enormously expensive in-your-face photo op by actually presenting some food for thought along with your pic. The installation focuses on one theme: how our experiences as New Yorkers are shaped by color.
For the exhibit, Color Factory partnered with various artists, writers and other cultural institutions to dream up this hands on experience. Upon entering, the first thing you see is a poem by Won McIntosh, a writer from Queens, who uses colors of the city as inspiration.
Every part of the experience is geared toward sharing. For example the giant color-block pie charts by artist Andrew Kuo are situated on large spinning platforms. Cameras are strategically situated above you, enabling prime hands-free picture taking that are later sent to your email account.
At the end of the experience, you receive a map of lower Manhattan, which pairs a particular hue with a neighborhood landmark and invites visitors to find more artwork at each specific place. The maps are also available free of charge, even if you don’t partake in the installation.
So in addition to that perfect picture for your (insert social media account here), the exhibit might leave you thinking about how our city’s colors affect your mood and will keep you searching for art and color around the city after you’ve left the space.
Is the hefty $38 price tag worth it for you? Check out more information and get your tickets to the exhibit, here.
Featured image: @colorfactoryco via Instagram