This Bumble Campaign in New York is Pure Genius

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Everyone in the dating world is familiar with the term catfish, and Bumble is totally using this to their advantage with a brilliant campaign.

The popular dating app has teamed up with Chef Sam Talbot, “putting an end to cat fishing” with a food truck. The bright yellow truck is fittingly named the Great Catch, with a catfish logo and honeycombs  you can’t miss.

The food truck will only be around for this weekend, and they’ll be serving up traditional southern dishes much like the chef’s restaurant Pretty Southern does. Menu items include catfish tacos and catfish sliders.

Today the Great Catch was at the High Line from 12pm to 4pm, but you can still find the truck in Brooklyn over the next two days at Bedford and North 4th Street. It’ll stay posted there on Saturday from 5pm until 9pm, and then Sunday from 12pm to 4pm.

As you wait for your food to be prepared you can update your Bumble profile and be verified as a real account—which is a huge plus when it comes to making sure you won’t fall into a catfish trap.

Featured image source [The Beehive Bumble]

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