We, as a city, love Bad Bunny. Respect him. Stream him. Think he’s objectively very, very cute. So naturally, the next logical step is gathering a small army of his doppelgängers. NYC’s ongoing obsession with lookalike contests is heading uptown, and this time it’s all about Benito baby.
On Saturday, March 14th at 2 pm, 7th Street Burger and Bronx Native are hosting a Bad Bunny Lookalike Contest in the Bronx—and the winner is walking away with $500 cash. That’s not just pocket change–that’s drinks on me money.
The instructions? Simple: pull up if you look like Benito.
Interpret that how you will. Got the curls? The smirk? The jawline? The ability to make sunglasses indoors feel like a personality trait? Do strangers stop you and ask, “Wait…are you…” even though you absolutely are not? Well, this is your moment.
And because this is NYC, there’s food involved. The first 50 people to pull up get free burgers–so even if you don’t quite serve global reggaetón heartthrob, you can still serve well-fed.
We already know the energy is going to be unhinged in the best way. And, honestly, we’ve seen NYC rally for fictional hockey boyfriends and our national treasure Adam Sandler. So a Bad Bunny contest in the Bronx? That just feels right.
And let’s not forget the time Timothée Chalamet casually pulled up to his own lookalike contest like it was just another Sunday. So honestly…who’s to say Benito won’t do the same? Maybe he’ll swing by on his way to Caribbean Social Club and send the entire Bronx into cardiac arrest.
So whether you’re competing, judging silently, or simply pulling up to admire the view (no shame), mark it on your calendar: March 14th, 2 pm. Bring the attitude. Bring the sunglasses. Bring the main character energy. May the cutest Benito win! 😎
Oh, and before we get to this contest, a JFK Jr. lookalike contest is happening in Washington Square Park this weekend. More on this here.