It’s official: the Bad Bunny Calvin Klein ad — all 53′ x 75′ of it — is gracing the streets of Soho, right on the northwest corner of Lafayette and Houston Streets, if you’re thinking about taking the scenic route. (And we know you are.)
New Yorkers loved the “Efecto” singer’s impromptu subway concerts, music video shoot at Bronx Community College and SNL 50 cameo. Now that he is repping Calvin Klein’s Icon Cotton Stretch briefs, it just takes things to another level.
The steamy spot, the location of many a Calvin Klein ad for the likes of Jeremy Allen White, Justin Bieber, and Mark Walhberg, is already gaining traction on social media, unsurprisingly, just like his predecessors. Now that the big reveal has been unveiled, the singer says he’s grateful for the experience — and to conduct the shoot in his native Puerto Rico with photographer Mario Sorrenti.
Take a look at the Bad Bunny Calvin Klein shoot in all of its steaminess
“This has been in the works for some time now, seeing it finally come to life has been gratifying,” the artist says in a press release. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”
Needless to say, it was a rigorous prep process, but the “NUEVAYoL” singer didn’t seem to mind. And per GQ, the second it was over, he was all about snagging some good eats.
“I had a whole routine focused on my physique and getting into the best shape for this campaign,” he told GQ. “I was eating super clean and training as much as possible.”
Have you made a stop by it yet? Should you be interested in other eye-catching displays (though we can’t promise they’ll be quite as steamy), be sure to have a gander at the best public outdoor art displays in NYC. For more on Bad Bunny’s next moves in our city, be sure to watch this space.