Everyone’s loyal online shopping vice is getting a brick-and-mortar pop-up in NYC starting today! ASOS has opened its very first U.S. pop-up at 120 Wooster Street in SoHo from June 13th through June 22nd.
For those who aren’t familiar, ASOS was founded back in 2000. The London-born online retailer believes in fashion democracy, and intends to inspire everyone to dress for their truest self.
ASOS debuted its first pop-up store in London in November 2023, followed by another in-person pop-up this summer at Outernet, Tottenham Court Road. Building on the success of both events, the retailer is now making its U.S. debut with its first-ever U.S. pop-up.
Customers can shop ASOS in person with a curated retail experience spanning two floors. “[Bridging] digital convenience with in-person discovery,” NYC customers will be privy to ASOS’ hottest spring/summer 2025 pieces.
Expect expertly selected season staples, exclusive drops, and of course, the company’s wide-ranging e-commerce collections. Both ASOS-owned and partner brands will be available to shop. This includes ASOS’ new elevated premium brand, ARRANGE, which launched in March.
Prices will range anywhere from $10 – $300 throughout the pop-up, with ASOS’ extensive size options. So whether you’re looking to refresh your summer wardrobe, or finally peruse your favorite online store IRL, you won’t want to miss this pop-up.
And since a pop-up means limited inventory, if someone’s favorite item on the rack is sold out customers can scan the QR code of the item and they’ll be directed to the exact purchase link on the ASOS website.
Customers who want to stop by this weekend can use this Partiful link
đ First ASOS U.S. pop-up (Men’s section downstairs)
đ120 Wooster Street, New York
đď¸ June 13th through June 22nd