Legendary New York City rapper A$AP Rocky is kicking off 2026 with a bang.
The Harlem-born star is getting ready to drop his new studio album “DON’T BE DUMB” this Friday, January 16th, and he’s celebrating in NYC with a very special pop-up store in Union Square the same day.
Rocky’s creative team, AWGE, is behind the exclusive pop-up shop happening on Friday the 16th at The Drop House in Union Square (12 East 14th Street).
Running from 11 am – 8 pm, only on Friday, fans can stop by the store and shop limited DON’T BE DUMB merch…and maybe even run into A$AP Rocky himself.
The new album is set to be A$AP Rocky’s first album since 2018, when he released TESTING, and is set to feature a star-studded roster of Tyler, The Creator, Doechii, Gorillaz, Thundercat, Brent Faiyaz, Danny Elfman, Jessica Pratt, will.i.am, and more.
Alongside the news of his new album, Rocky was announced just last week as a headliner of this year’s Governors Ball Music Festival.
🚁 A$AP Rocky “DON’T BE DUMB” Pop-Up Shop
📍 The Drop House — 12 E 14th Street
⏰ Friday, January 16th, 11 am – 8 pm