The Garment District has a rich history in the fashion and textile industries, but isn’t usually known for its food scene. Well, one business maven is hoping to turn that reputation around with her new mom-and-pop food hall, The Deco.
Owner Doris Huang first thought of the idea while working in an office in the neighborhood on 34th St. and 8th Ave. She knew the area was centrally located in Manhattan, but didn’t have many options for food and drink. So, she set out to make the area into a new delicious destination.
The design of the stunning food hall was inspired by the 1920s Art Deco period, “channeling the energy and color of the Jazz Age and The Great Gatsby,” the website reads. Since the Garment District was at its peak during the 1920s through the 1960s, many of the building facades and lobbies share that stylish art deco design. The food hall fully embraces the history with a glam cobalt blue bar, brass light fixtures, graphic geometric tile, and luxe seating.
The Deco Food + Drink offers coffee and breakfast options in the morning, lunch in the middle of your work day (grab-and-go or sit down), and after hours drinks and small bites. As far as vendors, Huang puts an emphasis on local, mom-and-pop-style joints from all boroughs of the city.
- Antojitos Caseros (started serving tacos from the back of a bodega in the South Bronx)
- Beach Bistro 96 (Brazilian fare from Rockaway Beach in Queens)
- Huli Huli (Hawaiian rotisserie from the team behind East Village stand-out Noreetuh)
- Little Tong (contemporary Chinese food, including for the first time, Chinese breakfast!)
- Mademoiselle (a brand-new daughter brand from multi-location French café and bakery Maman)
- Mani in Pasta (featuring Roman-style pizza al taglio, or by the slice)
- Nansense (hearty Afghan comfort food from a Smorgasburg regular)
- Papa Poule (a New York version of a classic French rotisserie shop, also from the Maman team)
Where: 231 West 39th St.
Hours: Monday-Friday 7am-3pm, Saturday 8am-3pm; Closed December 22-25 & December 29-January 2
For more info, check out their website here.
featured image source: The Deco, credit to Max Lau.