Krispy Kreme is finally opening their Times Square outpost next month!
Krispy Kreme announced last summer they’d be opening a flagship store in New York City’s Times Square by this spring, but pandemic put a pause on their May opening. Now, the hot light is back on and a date has been set for the big day: Tuesday, September 15.
The outpost will be located at Broadway and 48th Street and will be serving up “hot, fresh doughnuts” 24/7.
Beyond being open all hours of the day, the flagship Krispy Kreme will feature “immersive” elements in their 4,500-square-foot space. According to their announcement,
“Krispy Kreme will bring its iconic doughnut theater experience to life on the world stage. From the mixing of raw ingredients to the iconic glaze waterfall, Krispy Kreme Times Square Flagship will showcase the end-to-end doughnut making process, creating a wondrously delightful customer experience that is surpassed only by the first bite of Krispy Kreme’s melt-in-your-mouth Original Glazed® Doughnuts just minutes later. And guests can take that first bite while sitting in the world’s largest Krispy Kreme doughnut box with stadium-style seating, offering the perfect view of the doughnut theater across the shop.”
Let’s break that down. There will be a “glaze waterfall,” the entire doughnut making process will be visible to customers, and there’ll be a life-size “doughnut box”? Not just any doughnut box, but the world’s largest…with stadium seating? We’re honestly a bit confused as to how this will look inside a doughnut shop, but we can’t wait to see it for ourselves.
That said, with indoor dining still off the table, Krispy Kreme will be opening with a pickup window serving up their delicious doughnuts around the clock.
When the flagship opens in just a few weeks, it’ll not only have all of these immersive and interactive activations, but it will also feature the world’s largest Hot Light signal, an exterior walk-up window for Original Glazed doughnut purchases (by the dozen) and coffee, and an interior “grab-and-go” counter with pre-packed dozens.
featured image source: Business Wire via press release
Also published on Medium.