Macy’s Herald Square is bringing Christmas magic back in a big way this year with a reimagined holiday experience!
If you’re looking for a way to get into the holiday spirit, you can explore Macy’s Holiday Square and check out their festive window displays, new shops, and a brand-new way to meet Santa.
What’s new at Santaland?
Macy’s has reimagined the Santaland experience with wonder around every turn as you take an unforgettable journey from Herald Square through a world of holiday magic to the North Pole!
The holiday experience will be incredibly lush as you enter the 8th Floor of Santaland, where guests of all ages will be welcomed to board the North Star Express.
The immersive ride will be a luxury experience with red velvet and Christmas magic around every corner. As guests journey through the winter wonderland, they’ll pass the Reindeer Barn, Conservatory, and more on their way to the North Pole.
The magical ride will end with a meeting with the big man in red himself for a classic holiday photo-op experience.
Santaland NYC opens on Saturday, November 27, and will run until Thursday, December 24, on Christmas Eve.

Will there be a Premium Experience?
A Premium Experience will be offered for the first time ever, so if you’re looking to save time with first-choice scheduling, expedited entry, and get some extra face time with Santa, this may be a great option for you.
The Premium Experience will include a storytime session with Santa, one Billie Brightpaw plush bear gifted by Santa, and a complimentary photo package with 8 physical prints featuring two poses and all the digital images captured at your visit with Santa.
The experience costs $250 per group with a maximum of 8 people in a group, so if you are going with family or friends, this option can be great bang for your buck.
Tickets for the Premium Experience are available now
Are there free tickets to Santaland?
Free reservations will be available on November 20 and can be booked 7 days before your visit. You’ll have the opportunity to purchase photo packages after your visit starting at $44.99 if you’re looking to take a piece of the magic home with you.

Will there be sensory-friendly hours?
Macy’s has worked with the Child Mind Institute to develop sensory-friendly hours with dedicated times for a lower-stimulation environment.
Sensory-friendly times will be available during early morning time slots on select days and all day on Wednesday, December 2 and Wednesday, December 9.

When does Macy’s Holiday Square open?
Macy’s Holiday Square opened on October 31 for its third year, and it’s bigger and better than ever with more than 50,000 square feet of holiday shopping magic with more than 35 vendors, including local artisans, makers, specialty food vendors and iconic New York City staples such as Eataly, Levain and Pearl River Mart, Holiday Square and more. So you can shop, eat and be merry all in one place this holiday season!
Must-see shops include Eataly for all your holiday sweet treat needs, and The Museum of Ice Cream, which is bringing its Sprinkle Pool to Macy’s Herald Square, so you’ll be able to play and pose in a pool of oversized sprinkles!
Some exciting experiences include wreath-making, floral workshops, and personalized shopping opportunities like permanent jewelry and journal embossing.
If you’re looking for a classic holiday experience, you can also check out their window unveiling on November 19.
