Are you making a list and checking it twice? The KREASSIVE Holiday Dreamland pop-up is coming to American Dream, and you’ll be able to shop so many Korean beauty brands to check off that list!
K-Beauty has been dominating the skincare market, and if you’re looking to get that perfect dewy glow, you’ll want to step into this skincare wonderland.
What is KREASSIVE?
KREASSIVE is a Korean beauty distributor and retailer bringing a curated selection of Korean beauty brands to U.S. shoppers.
The Holiday Dreamland pop-up is bringing these brands stateside and in-person for all your seasonal shopping needs, from popular K-beauty staples to K-Food and K-POP goodies.
When and where is the pop-up running?
When and where is the pop-up running?
The KREASSIVE Holiday Dreamland pop-up opens November 14, 2026, and runs through the holiday season until January 15, 2027, at the American Dream shopping mall in East Rutherford, NJ.
The space will be transformed into a festive wonderland with dreamy, cozy vibes so you can get into the holiday spirit as you shop. You can even live out your K-POP Idol dreams and take home a photocard of your favorite idol with the K-POP idol gacha machine.
Attendees can purchase coins to play the machine and see which idol card they’ll be taking home!
What brands will the pop-up carry?
K-Beauty lovers will be able to shop the brands they know and love, like HANSKIN, AVAJAR, KEYTH, HEIMISH, and discover new ones along the way.
If you’re looking for a little holiday TLC for your skin to stay glowy throughout New York’s winter, you can check out hydrating products from under-eye patches to glow serums like HANSKIN Pink Lotus PDRN Hyaluron Glow Serum, or face masks like the AVAJAR Red Collagen Hydrogel Mask.
If you’re shopping for K-beauty and K-wellness fans in your life, you’ll be in luck because the KREASSIVE Holiday Dreamland pop-up will be filled with gift-worthy products.
When is the grand opening?
The grand opening will be on November 14 at Court C, Level 1, American Dream, East Rutherford, NJ.
If you’re looking to get ahead on your holiday shopping, head down early!
How can I attend?
The pop-up is free to attend inside the American Dream shopping mall, so you can make a day of it and explore the sprawling shopping centre with hundreds of shops, an indoor theme park, water park, ski slope, and more!
The pop-up will only be here for two months, so make sure you visit before January 15, 2027.