New York City’s legendary Flatiron Building has officially opened its doors to residents, marking the first time the 124-year-old architectural icon has been inhabited. Located at the bustling crossroads of Fifth Avenue, Broadway, and 23rd Street, the triangular Beaux-Arts landmark recently completed a historic residential conversion led by The Brodsky Organization and Sorgente Group.
Transforming the formerly vacant 22-story landmark into 36 ultra-luxury Manhattan condos, this project instantly establishes the property as one of the most exclusive and highly sought-after addresses in the New York real estate market.
A century in the making
Originally completed in 1902 and and designed by renowned Chicago architect Daniel Burnham, the steel-framed marvel was first dubbed the Fuller Building after its original tenant, the George A. Fuller Company.
Recognized globally for its distinctive triangular wedge shape, it became the first skyscraper north of Union Square and is among NYC’s very first skyscrapers.
Designated a NYC Landmark in 1966 and a National Historic Landmark in 1989, the tower remained strictly commercial for over a century, housing publishing houses, consulates, and restaurants before its sole tenant, Macmillan Publishers, vacated the premises in 2019.
Auction drama to architectural revival
The path to residential luxury was paved with legal contention.
Following a highly publicized standoff among previous stakeholders and a dramatic 2023 auction, Jeff Gural of GFP Real Estate secured the 285-foot structure for $165.1 million.
The Brodsky Organization then spearheaded the ambitious office-to-residential conversion.
Rather than a gut renovation, the multi-year restoration meticulously preserved the structure’s historical integrity. Thousands of terra-cotta fixtures were hand-replicated, all windows were upgraded, and the iconic six-foot cornice was completely restored.
In August 2025, a newly approved LED system by L’Observatoire International illuminated the building’s upper floors and facade for the very first time in its history.
It was quite the overdue glow-up for one of New York’s most photographed buildings and one of the most recognized buildings in the world.
Inside the Flatiron’s luxury condos
Masterminded by AD100 designer William Sofield of Studio Sofield, the interiors seamlessly blend modernist luxury with salvaged historic elements.
Original cast-iron staircase railings and boiler fittings have been thoughtfully incorporated into the property’s design, preserving touches of New York history throughout the contemporary residences.
Meanwhile, the distinctive triangular floor plans open into expansive, sunlit living spaces framed by cinematic views of Madison Square Park and the Manhattan skyline. Each residence includes:
- Advanced Lutron Ketra lighting systems programmed to align seamlessly with residents’ circadian rhythms
- A private elevator-entry vestibule featuring marble mosaic flooring and premium stone finishes
- High-end kitchens equipped with custom dark metal cabinetry and sleek Gaggenau appliances
Daniel Brodsky, managing principal of the Brodsky Organization, stated:
For more than a century, the Flatiron Building has been part of the fabric of NYC and a beloved icon for locals and visitors to the Flatiron District. Welcoming its first residents is an extraordinary moment and the culmination of years of work by an incredibly talented team to preserve this landmark while preparing it for its next century.
Exclusive amenities and fine dining
The lifestyle offerings within the Flatiron Building are as thoughtfully curated as the architecture. Residents enter through a double-height, attended lobby anchored by a custom chandelier inspired by historic Madison Square Park lampposts.
The private wellness and entertainment suite features:
- A 60-foot subterranean lap pool accented by mirrored columns
- A state-of-the-art fitness center with a sauna and cold plunge
- A high-tech golf simulator and dedicated game room
- Elegant lounges overlooking Madison Square Park
Living in this slice of Manhattan history comes at a premium, with remaining three- and four-bedroom residences starting at $14.85 million and a full-floor unit listed for $53.5 million.
Adding to the neighborhood’s vibrant culinary scene, James Beard Award-winning chefs Rita Sodi and Jody Williams will open a highly anticipated new outpost of Bar Pisellino on the ground floor in 2027, cementing the Flatiron Building’s next century as a premier destination for both living and dining.
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