With the arrival of fall comes the arrival of a definitive highlight on the NYC calendar. Of course, we’re talking about the NYC Marathon! On November 1, runners from all over the world will take to the streets of NYC, running through all five boroughs to the cheers of spectators on every street. Whether you’re running, supporting or just using the weekend as an excuse to host a party, HOKA is showing up in NYC in a big way this year. In the lead-up to the marathon, there’s a pretty stacked calendar of events and pop-ups you can take part in. We’ve rounded up these events for you below!
Old Friend Photobooth
Who doesn’t love a photobooth?! Starting October 30, HOKA is taking over the Williamsburg location of Old Friend Photobooth (243 Berry Street), which means free photos for all! This is an epic opportunity to capture the energy and spirit of marathon weekend in NYC, so make sure you show up to grab a little photo memento of the excitement – whether you’re spectating, participating in the marathon, or celebrating with a finisher! Photobooth users will also be treated to a discount redeemable in-store at the new HOKA Williamsburg location opening this fall. You can hit up the photobooth from 10am-7pm from October 30 t0 November 1!
Fly Station
HOKA Fly Station is set to be huge and a big highlight of the weekend – it’s going down on October 30 and October 31 at 96 N 5th St, Brooklyn. This is a fully immersive space, inspired by the rhythm of New York City. From the moment you enter, your race week begins, with local DJs, food and more. Enjoy curated listening experiences and live DJ sets, immersive product exploration, panel conversations, local bites, onsite customization and more. Whether you’re racing, cheering from the sidelines or simply moving through the city, HOKA Fly Station is your place to connect, recharge and find the tempo that carries you through marathon weekend. Of course, come early to make sure you leave time to fully explore the space!