It’s the end of an era!
Inflation has finally caught up with the ever-so-reliable NYC staple 2 Bros. Pizza. Since 2007 the NYC staple has been serving slices for just $1, but they recently announced that the price of the slice has gone up to $1.50.
Several 2 Bros. locations around the city have rolled out the new pricing over the last few months. Still, after trying to hold out as long as they could at the original St. Marks location, owners Eli and Oren Halali finally gave in and updated the store’s signage to reflect the change.
“Over the past few years, we had done everything in our power to keep the cheese slices at $1 while refusing to compromise on our quality,” co-owner Eli Halali told The Post on Monday. “We were no longer able to break even.”
In 2021, Eli hinted at the rise in the cost of dairy, which has affected pizzerias all over the city but was focused on keeping 2 Bros. Pizza known for its $1 slice. They were committed to keeping the dollar slice for as long as possible. Now, on St. Mark’s, you can get two cheese slices and a can of soda for $3.99, up a buck from before.
“Inflation is affecting every single ingredient, every single item we use. Flour, cheese, tomatoes, gloves, paper goods, plates, and napkins. Everything. Labor is up, as well,” Oren told The Post in November 2021.
While the new price might not be enough to break the pockets of some New Yorkers, it’s hard to say how others who relied on the dollar slice will be affected.
A little over ten years ago, the pizza-loving brothers from Brooklyn came together to open the establishment in the East Village. Eli and Oren Halali’s 2 Bros. Pizza soon became a city staple expanding and sharing their love through the dollar slice throughout Manhattan and the outer boroughs.