Grab your blue-and-white collared dresses and warm up your best witty banter. Wendy’s is bringing a sea of redheads to the city to celebrate World Redhead Day, and they are giving away a seriously delicious prize.
If you have ever been told you look like the famous fast-food mascot, this is your moment to shine. On Tuesday, May 26, Wendy’s is calling all fans to channel their inner redhead for a massive look-alike contest.
The stakes? The ultimate winner will walk away with free Dave’s Single hamburgers for an entire year.
How to enter the redhead runway
You do not need to be a natural redhead to get in on the fun. Everyone is welcome to participate! Just show up as your absolute best version of Wendy.
Think red hues, iconic pigtails, painted-on freckles, and her signature dress.
You will need to bring your A-game, though. The competition is limited to the first 50 participants (you must be 18 or older to officially enter). The contest is broken down into three highly entertaining rounds:
- Round 1: Strut your stuff and showcase your best Wendy’s look on stage.
- Round 2: Read aloud a social media post channeling the brand’s famously sassy tone for National Hamburger Day.
- Round 3: The top finalists will perform an original, Wendy’s-style commercial. Crowd applause and judge scores will crown the ultimate winner!
Where to find the fun
📍 Seaport Square (19 Fulton St)—a fittingly “square” location to honor the brand’s famous burgers.
Even if you don’t plan on competing, it is definitely worth stopping by. The celebration will feature live music, exclusive giveaways, photo ops, and a few special surprises along the way.
🕐 Check-in begins at 3:30 p.m., and the main event will run from 4:15 p.m. to 5:30 p.m.
Whether you are part of the 4% of the population born with red hair, or you are just rocking a stellar wig, head down to the Seaport for an unforgettable afternoon!
