If you’re one of those people who always complains that your screen is too small…TSX Entertainment has solved your problem. How does watching Super Bowl LVII on an 18,000-square-foot digital screen sound? Pretty decent, no?
Well, for the first time in history, you’ll be able to catch Sunday’s game (or more importantly to some, Rihanna’s half-time performance) on Times Square’s enormous screen.
TSX Entertainment will broadcast Super Bowl LVII at their new flagship location, TSX Broadway, that overlooks 7th Avenue and 47th Street.
The 46-foot tower cost $2.5 billion and is expected to be completed by sometime next year. Once fully open, the massive tower will feature a 74,000-square-foot hospitality and entertainment space home to a supper club, an NFT gallery, state-of-the-art recording studios, clubs, and a 15,000-square-foot rooftop looking out onto Times Square.
Whether you’re rooting for the Kansas City Chiefs or the Philadelphia Eagles—or, let’s all say it together…RIHANNA—you’ll be able to watch the annual event like never before. Sound will be available through individual’s mobile phones.
The 57th Super Bowl will be hosted in Glendale, Arizona, so though its forecasted to reach into the high 40s on Sunday in NYC, you can enjoy the beaming sunshine vicariously through the enormous screen. Kickoff will start at 6:30pm ET.