NYC’s recent fro-yo craze has likely had plenty of citygoers wondering if they accidentally stepped into a time machine back to 2016.
While jumping back a decade to times of Tumblr, flower crowns, and frozen yogurt dates would be super fun, we are in fact still in 2026, which you can probably tell by the lines wrapping around the block outside the city’s hottest fro-yo shops.
One viral sensation, Mimi’s, has been taking the internet by storm lately, and now it’s giving New Yorkers yet another reason to stop by.
For one weekend only, the beloved frozen yogurt spot is teaming up with Kourtney Kardashian’s wellness brand, Lemme, for a limited-time pop-up packed with free samples, surprise giveaways, and plenty of sweet photo-worthy moments.
🍦 What to Expect at the Lemme x Mimi’s Pop-Up
Whether you’re a die-hard frozen yogurt fan or just hunting for the best freebies in the city, here is what’s going down at the collab:
- Free Skincare Samples: Every visitor can score complimentary Lemme Skin samples while supplies last.
- Exclusive New Gummy Debut: Be among the first to taste Lemme’s newest release before anyone else—the peach ring–inspired Skin Firming & Hydrating Gummy Rings.
- Instagram-Ready Installations: The shop will feature postcard-inspired backdrop displays designed specifically for your story grid.
- Surprise Giveaways: Keep an eye out for random pop-up perks and prizes dropped throughout the entire three-day run.
📍 Know Before You Go
- Dates: Friday, July 24 – Sunday, July 26, 2026
- Hours: 12:00 p.m. – 9:45 p.m. daily
- Location: Mimi’s Frozen Yogurt (SoHo, NYC)
- Admission: Free to enter; freebie samples while supplies last. (Regular Mimi’s froyo menu items will be available for purchase!)