We always love a pop-up, but we’ll be honest – we are extra excited for this one! After an LA debut last year, Feel House is now coming to NYC this week. If you’re not familiar with Feel House, it’s a pop-up that encourages self-expression and creativity in a huge, multi-sensory space. At the NYC pop-up, the space will also be celebrating the UGG Sacai collab – so there really is plenty to get excited about here
What to expect at the pop-up
Across three floors, Feel House brings to life the iconic UGG brand in larger than life fashion, with so many details and nods to the brand’s heritage and archive. Each day at the pop-up, you can explore the new UGG sacai collaboration, which includes a thigh-high boot, loafer and hiker – and all are available to purchase. Hani’s Bakery is also setting up shop in Feel House for the week, so don’t forget to pick up a complimentary drink and sweet treat. Whether you’re into coffee, hot chocolate, matcha or hojicha lattes – there’s a drink for everyone here.
Feel House is really dedicated to self-expression though, so make sure you stop by and customize your UGG boots. Meta Girl Studio will be on-site so you can get a little UGGlet to add to your boots, whether you bring your favorite pair from home or choose to buy new ones. If you are buying a new pair though, you’ll also have the option to customize them with laser engraving courtesy of Original Rose.
For one day only though, Feel House will also play host to a dominos game tournament, taking place on Saturday October 25 from 2-6pm. On this day, make sure you stop by for DJ sets and light bites and of course – multiple rounds of a domino tournament. The winners will receive a custom dominoes set and an UGG gift card, so make sure you bring your game face.
When and where is Feel House taking place?
Feel House is back for a limited time only, so you’ll want to make sure you visit during its opening hours. The pop-up opens on October 24 until October 28 and runs every day from 11am to 6pm. It’s all taking place at 412 W 14th Street, where the space will be entirely transformed for the five day run.
