New Yorkers know a thing or two about good bagels. But if you are looking to instantly upgrade your morning carb routine, we have some incredibly tasty news for you.
TRUFF, the premium condiment brand famous for turning truffle into a cultural mainstay, has officially teamed up with PopUp Bagels. Together, they just launched a crave-worthy, limited-edition Hot Sauce Schmear.
A fiery twist on a classic
This highly anticipated collaboration blends the rich, savory cream cheese you expect from PopUp Bagels with the sweet and spicy kick of TRUFF’s Original Hot Sauce.
The partnership follows a massively successful test run out in San Diego. Adam Goldberg, Founder of PopUp Bagels, noted that the initial response was way bigger than expected. It was simply too good to keep as a one-off. Now, the bold fusion is hitting NYC.
The exclusive schmear is officially available nationwide today through June 17.
Catch DJ Chris Lake in the city
To turn up the heat even more, world-renowned DJ Chris Lake has stepped in as the collaboration’s Chief Hot Officer.
If you want to get in on the action, Lake is making a special appearance today, June 4, right here in Manhattan.
Head over to the original PopUp Bagels location at 177 Thompson Street. He will be hanging out, meeting fans, and giving away complimentary bottles of TRUFF Hot Sauce.
This flavor-packed schmear is only here for a limited time. Grab your order and get ready for a completely new, disruptive take on your everyday staple.
📅 Available now through June 17, 2026
📍 PopUp Bagels NYC (177 Thompson Street) and all nationwide locations
Special Event: Meet DJ Chris Lake today, June 4, at the Thompson Street location for free TRUFF Hot Sauce giveaways.
