The three-story Harry Potter flagship store is finally opening its doors today!
The store, which is the only Harry Potter flagship in the world, was originally going to open in 2020 but was delayed due to COVID-19. It is now open as of June 3, 2021 at 935 Broadway in Flatiron, bringing the Wizarding World to the city permanently.
The over 21,000-square-foot space is home to the largest collection of Harry Potter and Fantastic Beasts products in the world, according to the Warner Bros. announcement.
Fans can expect to find “everything from personalized robes and Bertie Bott’s Every Flavor Beans to a brand-new range of house wands with a design exclusive to the New York location.” And of course there are plenty of interactive experiences for visitors to engage with.
The store has 15 different themed areas, “each one carefully and uniquely presented to bring the magic of the Wizarding World to life.” As you enter the store you’ll pass under a huge model of Fawkes the Phoenix, created over many months by prop specialists and clocking in at 220 pounds. You can take photos inside a London phone booth as if you’re traveling to the Ministry of Magic, play interactive games with your own wand, and even travel on virtual reality adventures like battling Death Eaters on broomsticks over Hogwarts.
Enter the wand shop behind Dumbledore’s griffin guard (with over 50 different designs inspired by characters), buy delicious treats at the store section inspired by Honeydukes, or get all your HP products personalized from engraving a wand to embossing a journal or embroidering a House robe.
“The level of artistic detail and quality of the design inspired by the movies means Harry Potter New York will bring a completely new shopping experience to the city,’ said Sarah Roots, EVP Warner Bros. Worldwide Tours and Retail. ‘With over 1,000 Wizarding World props on display (including some authentic items which featured in the movies), the incredible theming, along with experiences such as photo opportunities and the fantastic range of products, there will be something special for every fan.”
See more details about the space, products, and installations on their website! You can also order goods online there.
featured image source: Warner Bros. Rendering
In other news: The Super Rare Snowy Owl Has Returned To Central Park!
Also published on Medium.