The Weeknd is set to drop his highly anticipated new album “Hurry Up Tomorrow” on Friday, January 31st and to celebrate he’s debuting an immersive pop-up experience in NYC this weekend.
In collaboration with Spotify, the pop-up is set to feature both a themed art installation and retail shop commemorating the new album.
Fans will be able to walk through an experiential art installation that transports them through the mind of The Weeknd in his final act of this trilogy of albums.
As for the retail shop (which is open to the public with no signup required), it will feature a collection of exclusive products including genuine leather jackets, a bomber jacket, custom fleece, tees and long sleeves, as well as hats and bandanas.
The Hurry Up Tomorrow Pop-Up Experience is happening at HERO in Midtown throughout this weekend, January 31st – February 2nd.
🎟️ Tickets for the art installation experience can be requested here, while the retail shop is open to the public with no reservations required all weekend.
đź“Ť HERO – 610 5th Avenue, Rink Level
đź•’ January 31st (3 – 8 pm), February 1st (12 – 8 pm), February 2nd (12 – 8 pm)