The Mufgel: NYC’s Latest Food Craze… And It’s Delicious

The creator of the “Rainbow Bagel” and owner of the Brooklyn Bagel Store, Scot Rossillo, has been back in the lab. Like a modern day Dr. Frankenstein of food, Rossillio has introduced the world to his latest creation, the Mufgel.

50% muffin, 50% bagel and 100% delicious. This spiritual successor of the cronut is already a big hit with New Yorkers.

With a crunchy muffin top and a soft bagel base, the mufgel is the latest food craze you’ll mock until you’ve tried one.

Take a look at the shots and video below and let us know what you think.

NEW- “Bacon Egg And Cheese Pizza” Mufgel With “Bacon Egg And Cheese” On It , hitting it right out of the park!!! • • #mufgel #muffin #bagel #pizza #cheese #bacon #eggs • • Sign up For Bagel Art Shipping- Http://scotrossillo.com Order Custom Works Of Bagel Art- Http://Bagelartist.com

A photo posted by Scot Rossillo “Bagel Artist” (@thebagelstore) on Aug 12, 2016 at 6:14am PDT

NEW LIMITED!! – Fruity Pebbles “Mufgel” – (Half Muffin Half Bagel) With Funfetti Cream Cheese #mufgel #itsreal #muffinbagel #funfetti #fruitypebbles #sprinkles • https://youtu.be/98IrDQpSmro • For Custom Designed Bagel Art Send Requests @ www.bagelartist.com

A photo posted by Scot Rossillo “Bagel Artist” (@thebagelstore) on Jul 28, 2016 at 5:56am PDT

Eating a PIZZA MUFGEL (muffin & bagel hybrid) and a RAINBOW BAGEL from the @thebagelstore. #foodie #foodiegram #mufgel #rainbowbagel

A photo posted by Joe ‘Monk’ Pardavila (@joepardavila) on Aug 16, 2016 at 5:23am PDT

Featured image source: [sbs]