Team USA Opens First NYC Pop-Up Shop in Rockefeller Center Ahead of Winter Games

The PyeongChang winter games are quickly approaching, and Team USA is prepping NYC ahead of time with a pop-up shop in Rockefeller Center.

The store will sell U.S. Olympic Committee and Fanatics sponsored gear in a 1,100 square-foot space. This will include brands such as: Nike, Swatch, and Oakley. However, the one brand you will not find at the shop is Polo Ralph Lauren.

Outside of the Colorado Springs training center, this will be the first US store for Team USA products. The pop-up shop will remain at 610 Rockefeller Center from now until the winter games are over at the end of February. 

According to New York Business Journal, “the USOC said it would use the store’s results to consider the economics of opening a permanent location.”

Featured image source: Photo modified: Flickr / Michael Vadon / CC by 2.0 

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