As part of Skims’ promotion for their new swim shop, their team has inflated a 60-foot balloon of Kim Kardashian in Skims swim and dropped it in the middle of Times Square. Now if that’s not marketing, we don’t know what is.
Skims’ new swim shop is dropping hot new prints for its signature bikini that once broke the internet when it first launched three years ago.
The balloon sports the signature bikini in Tide blue, definitely sure to make passersby give a double take.
You can purchase your own Skims bikini at a pop-up shop coming to Bloomingdale’s fourth floor on 59th Street on Saturday, March 8th.
And if you need an excuse to justify purchasing a new suit, just remember you’ll at least be supporting a woman-owned business this Women’s History Month.
The massive installation comes just a few months after Skims opened its first flagship in NYC. The multi-level flagship spans 6,500 square feet for customers to shop gorgeous underwear, loungewear and shapewear.
It’s unclear how long the balloon will be on display.