Mark your calendars for Wednesday, November 6 because we launched a limited-edition Secret NYC schmear with PopUp Bagels!
This exciting collaboration has been in the works for months to ensure we’re capturing the essence of New York with every rip, dip, and taste. But to stay true to ourselves, we of course kept the flavor a secret until the very launch day.
Before November 6, we dropped an Instagram special teaser asking you guys in the comments to drop your best guess of our Secret NYC x PopUp Bagels schmear flavor. The first person who guessed correctly in the comments won a dozen PopUp Bagels and two of our secret schmears!
Our Black & White Cookie schmear will be available at all NYC PopUp Bagels locations (Thompson Street, Upper West Side, and Upper East Side) until sold out. There will only be 150 schmears at each NYC location.
đź“… Wednesday, November 6th – Sunday, November 11th
đź“Ť All NYC PopUp Bagels