And there’s a line around the block!
KIND is putting on an exciting pop-up today and tomorrow in NYC that’s giving out free, fresh produce to those who check it out.
Locate a KIND-bar filled vending machine at 9 W 8th Street in the West Village. Once a customer attempts to purchase a snack, the vending machine will open up to an incredible hidden farmer’s market.
Those who enter the market will be able to peruse tons of fresh fruits and vegetables all free of charge and for the taking!
The exciting campaign by KIND was created to promote the company’s nutrition transparency and encourage NYers to eat fresh, whole foods and ingredients.
According to a study done by the CDC, only 1 in 10 adults are eating enough fruits and veggies. KIND wants to alleviate this issue by offering access to nutrition-dense options through this secret farmer’s market.
The pop-up will be open from 11 a.m. to 7 p.m. both today and tomorrow (2/23-2/24).
Where: 9 W 8th Street
When: 11 a.m. – 7 p.m. (2/23-2/24)