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Iconic Strand Bookstore Is In Danger Of Closing, Owners Ask NYers To Help #SaveTheStrand

Claire Leaden Claire Leaden

Iconic Strand Bookstore Is In Danger Of Closing, Owners Ask NYers To Help #SaveTheStrand

Just after NYC’s McNally Jackson pleaded with New Yorkers to help keep them stay in business with sales still down 50%, another beloved bookstore needs our help.

The Strand, which has been a family-owned NYC staple since 1927, shared news today that the next few months will determine if it is able to stay around for good.

In an Instagram post from earlier today, the store candidly wrote:

“We need your help. This is the post we hoped to never write, but today marks a huge turning point in The Strand’s history. Our revenue has dropped nearly 70% compared to last year, and the loans and cash reserves that have kept us afloat these past months are depleted. Swipe to read the letter from third-generation owner @nancybasswyden and find out how you can help #SaveTheStrand. We have survived so much in the past 93 years, and we are ready to fight against all odds to keep The Strand alive, but we cannot do it without book lovers like you. Link in bio to start supporting at www.strandbooks.com. Our two locations are at 828 Broadway at 12th St. and 450 Columbus Ave in the UWS.”

In the letter, Nancy writes about growing up in the bookstore with her father and grandfather, and how she never thought she would be at the point where she had to plead with customers for help. She says the store made it through the Great Depression, two World Wars, big box stores, e-books, and online corporations. But due to the huge decline foot traffic from COVID-19, no tourism, and no in-store events, their business is bordering on unsustainable.

You can scroll the Instagram for ways to help, including sharing photos and info with the hashtags #SaveTheStrand, shop from their website, visit their stores, and more.

featured image source: featured image source: strandbookstore

The Strand was doing well before the pandemic; they had just opened a brand new Upper West Side outpost in March.

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