In a groundbreaking partnership, Red Bull Arena has officially been renamed Sports Illustrated Stadium. This marks the start of an exciting chapter for soccer and entertainment fans in the New York City metro area.
The stadium is located just across the river in Harrison, NJ. The 25,000-capacity venue will now play host to a reimagined fan experience under the Sports Illustrated brand.
A game-changing move for the New York Red Bulls
For New Yorkers who crave unforgettable experiences, this renaming isn’t just about a new sign on a stadium. Sports Illustrated Stadium will become a hub of cutting-edge entertainment, blending sports with the high-energy vibe of NYC.
From enhanced digital ticketing to exclusive VIP events through “Club SI”, the partnership introduces a modern twist that aligns perfectly with the city’s trendsetting culture.
Enter Sports Illustrated’s world of soccer
Sports Illustrated’s entry into the soccer scene comes when interest in the sport is surging across the U.S. This interest is fueled by the growing popularity of MLS and the anticipation of upcoming FIFA World Cups on American soil. For the New York Red Bulls and NJ/NY Gotham, this move positions their home as more than just a sports venue.
It’s a destination for New Yorkers looking for fun moments, from games to concerts to watch parties and everything in between.
Sports Illustrated Stadium, the new home of the Red Bull
Starting in 2026, blockchain-powered ticketing will make attending events more seamless. In addition, immersive fan experiences like the Sports Illustrated digital fan cover will give attendees something to remember. Additionally, the stadium will expand its calendar to include high-profile concerts and global events. All while continuing to host Red Bulls and NJ/NY Gotham FC matches.
For New Yorkers, Sports Illustrated Stadium represents the perfect mix of sports, entertainment, and culture. This rebranding will bring the spotlight back to the area’s growing soccer scene and beyond.