For the first time ever, Pinterest is stepping into the sports scene by partnering with the 2024 WNBA Champion New York Liberty. This groundbreaking collaboration merges social media, fashion, and women’s basketball, creating a new way for New Yorkers to connect with their city’s championship team.
Pinterest + Liberty: A new era for women’s sports and digital culture
The partnership is more than just logos and ads. Pinterest and the Liberty will roll out exclusive content focused on game-day looks, nail art, hair inspo, and Brooklyn lifestyle guides. And all rooted in the cultural heartbeat of New York. Fans can explore boards featuring tunnel outfits and Liberty player style. Even content starring Ellie the Elephant, the team’s viral mascot.
The partnership also invests in the community. Pinterest and the Liberty will work together on initiatives like refurbishing basketball courts across NYC and promoting National Girls and Women in Sports Day. It’s a move that blends lifestyle, identity, and sport—all through a uniquely New York lens.
Why Pinterest chose the New York Liberty for its first sports deal
Interest in the New York Liberty is exploding. Pinterest searches for “WNBA aesthetic” are up 1,295%, and “Sabrina Ionescu shoes pink” surged 1,706%. The Liberty’s athletes are becoming off-court fashion icons, and Pinterest is leaning into this momentum. From Natasha Cloud’s bold fits to Breanna Stewart’s classic style, Liberty players are shaping culture and fandom beyond the game.
More than a game—it’s a movement
In a city where fashion, identity, and empowerment collide, this partnership feels right at home. Pinterest isn’t just co-signing a sports team. It’s helping to define what it means to be a fan in 2025: stylish, vocal, connected, and proud to represent NYC.
As the line between sports and culture continues to blur, the Pinterest–New York Liberty partnership sets a new standard. It shows how tech platforms can authentically connect with local communities. It’s about celebrating identity, creativity, and the power of women’s sports to inspire the next generation of New Yorkers, on and off the court.