Get ready to pucker up–this weekend, NYX Professional Makeup is opening the doors for a limited time to its first-ever New York City pop-up event in SoHo!
The limited time pop-up is centered around the beloved makeup brand’s new NYX Professional Makeup Smushy Matte Lip Balm. According to NYX, the new Smushy Matte Lip Balm is an “ultra-soft, hydrating lip balm that delivers a plush, blurred effect and a soft-matte finish. It’s loaded with moisture-locking ingredients, like Mochi Rice Powder and Sugar Ceramides, for weightless texture that cushions lips in a dreamy, diffused color.”
The balm is available in 12 shades designed for every mood and occasion, each with a unique, delicious scent for a truly sensorial experience. Some flavors include:
- Pineapple smoothie
- Double mint chip
- Berry muffin
At the pop-up, shoppers will get to try samples of the balm, as well as enjoy iconic photo moments, treats, and exclusive Smushy swag. And you’ll want to show up right when it opens, as the first 100 guests daily will receive a FREE Smushy Matte Lip Balm!
Prefer to sleep in? Anyone who shops Smushy Matte Lip Balm this week on TikTok shop and shows their order confirmation at the pop-up will also receive a free Smushy Matte Lip Balm, as well as custom charms.
The NYX pop-up will be open from Friday, June 27th through Saturday, June 28th at 42 Grand Street. To prepare yourself, here’s how NYX recommends rocking the Smushy Matte Lip Balm:
📍 42 Grand Street
🗓 Friday, June 27 – Saturday, June 28
⏰ Friday: 1pm – 7pm, Saturday: 11am – 6pm