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Culture

NYC Subway Gets a Yeezy Campaign Makeover

Bianca Bahamondes Bianca Bahamondes

NYC Subway Gets a Yeezy Campaign Makeover

If you haven’t heard about the Yeezy Season 6 instagram campaign you’re living under a rock. However, for those who have somehow avoided all coverage of the craziness, the campaign took over instagram with a handful of celebs all dressing like Kim K. in Yeezy clothes.

https://www.instagram.com/p/BemhuePlDGt/?taken-by=yeezymafia

The campaign has drawn so much attention that even Diplo got in on the action and took a photo if himself as a Kim clone.

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#yeezyseason6

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Now, the campaign has moved off of social media and hit the NYC subways. Everyone who walks through 34th Street-Herald Square will be inundated with Yeezy Season 6 ads and the instagram images.

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#YeezySeason6

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While some may think this is all ridiculous, one thing is undeniable—Kanye understands marketing.

featured image source: Instagram / toomuchinfo___