If you haven’t heard about the Yeezy Season 6 instagram campaign you’re living under a rock. However, for those who have somehow avoided all coverage of the craziness, the campaign took over instagram with a handful of celebs all dressing like Kim K. in Yeezy clothes.
The campaign has drawn so much attention that even Diplo got in on the action and took a photo if himself as a Kim clone.
Now, the campaign has moved off of social media and hit the NYC subways. Everyone who walks through 34th Street-Herald Square will be inundated with Yeezy Season 6 ads and the instagram images.
While some may think this is all ridiculous, one thing is undeniable—Kanye understands marketing.
featured image source: Instagram / toomuchinfo___