New York City is about to become the absolute center of the soccer universe, and the Manhattan waterfront is getting an ultra-luxury upgrade just in time for the madness.
As the World Cup reaches its fever pitch ahead of the July 19th FIFA World Cup Final at New York New Jersey Stadium, Pier 59 at Chelsea Piers is transforming into a massive, multi-dimensional party hub.
The centerpiece of this weeklong celebration is a jaw-dropping 200-foot megayacht docking right on the Hudson River.
What is Port of Champions?
Tequila Don Julio 1942 is going all out for Finals Week with a colossal waterfront takeover called Port of Champions.
According to details shared in an official press release from Tequila Don Julio, the legendary brand is completely reimagining Pier 59 from July 13 through July 19.
They are even taking over the famous Chelsea Piers driving range for the first time in the venue’s entire history!
This is not just your average watch party. The space is being designed as an exclusive playground for athletes, celebrities, and global tastemakers who are descending on the city for the tournament’s final whistle.
What to expect on the Hudson
Once the megayacht drops anchor next Monday, the pier will host a nonstop lineup of day-to-night programming.
Here is a sneak peek at the festivities happening on the deck and across the pier:
- A hidden floating speakeasy: You will be able to step inside an exclusive, concealed lounge right on board the 200-foot megayacht for intimate tequila tastings.
- Wild match day celebrations: Expect high-energy watch parties and late-night sets from world-renowned DJs leading up to the final match.
- Luxury dining and cocktails: Some of the world’s best hospitality teams are serving up top-tier culinary creations paired with custom Don Julio 1942 cocktails.
- Live content studios: Immersive recording booths on-site will capture live podcast episodes and instant cultural commentary all week long.
How to join the celebration
The countdown is officially on, and the megayacht is making its way toward Manhattan right now.
Because this is going to be one of the hottest tickets in town during Finals Week, you will want to keep a close eye on the official Tequila Don Julio Instagram page for insider updates, access details, and behind-the-scenes previews.
And if you want to bring a piece of the party home before the ship docks, you can also grab the limited-edition World Cup bottle directly through the Don Julio website while supplies last.
Get ready to toast to a historic week in NYC! 🥂🌊
