You’re walking down the block and someone calls you out: “I bet you’re not faster than me.” Well, Saturday, August 29 is your official chance to prove it—and score some major cash while you’re at it.
Nike is taking over the Lower East Side for the “Who Runs NYC?” 100m street race, and the stakes are incredibly high.
A race for the ultimate NYC prize
Forget medals. The fastest competitors will walk away with the ultimate New York City perk: one month of free rent, covered up to $4,000.
If you think you have what it takes, you’ll be battling it out through qualifying heats before advancing to the final showdown.
The sprint hits LAAMS at 74 Orchard Street, bringing out the city’s best running, sportswear, and creative communities. Ultimately, two winners will take home the rent money.
Bring the block party energy
Not a runner? You definitely still want to show up. As teased by the bright orange street posters, the sidelines are going to be absolutely electric.
Nike is turning Orchard Street into a massive neighborhood block party. You can expect a high-energy vibe with MC Mikey Phelps hyping up the crowd and live music from DJ Mahogany & DJ Sky Jetta.
There will also be food vendors, giveaways, and plenty of post-race celebrations.
The important details
NYC talks fast, but now it’s time to see who really runs it. Whether you are stepping up to the starting line or just cheering on your crew, here is everything you need to know:
- 📍 LAAMS, 74 Orchard St (Lower East Side)
- 📅 Saturday, August 29 from 12:00 PM to 4:00 PM
- 🏆 Two winners get their rent paid for one month (up to $4,000)