New York Or Nowhere Is Opening A Permanent Flagship Location In SoHo
Popular NYC lifestyle brand, New York Or Nowhere (NYON), just announced that a permanent flagship location is gracing SoHo streets in the next few months!
No one has pride for their city like New Yorkers! And regardless of your love/hate relationship with it, one retail company says it best: “It will always be New York or nowhere.”
NYON® was founded by Quincy Moore, using the moniker Knowlita, in January 2015. The company has since grown into a blossoming community, partnering with notable institutions like the New York Knicks and American Express, to unite New Yorkers in their shared experiences, struggles, and love for New York.
The company opened its first retail store on West Broadway back in December 2021, but that location has since closed down. However, NYON recently took to Instagram to announce the exciting news that a permanent flagship location will open up this “summer (ish)” on Lafayette St. between Prince & Spring streets.
They encourage passersby who stumble upon the new location to take a quick pic and tag @newyorkornowhere for a lil surprise to come in the mail!
Though no announcements have been official, we are expecting a large selection of apparel, accessories, prints and more to be available for purchase at the new location. As you await the brick and mortar opening, check out their website here.