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Popular NYC lifestyle brand, New York Or Nowhere (NYON), will grace SoHo streets with its permanent flagship location opening on October 22nd!
Justine Golata - Staff Writer
NYON® was Co-founded in 2020 by Quincy Moore and Liz Eswein. The company has since grown into a blossoming community, partnering with notable institutions like the New York Knicks and American Express, to unite New Yorkers in their shared experiences, struggles, and love for New York. Its cult following includes iconic NYC names like Sarah Jessica Parker, Aaron Judge, and Kate McKinnon.
The company previously opened a pop-up store on West Broadway back in December 2021, but that location has since closed down. However, NYON took to Instagram this past summer to announce the exciting news that a permanent flagship location will open up later in the year on Lafayette St. between Prince & Spring Streets.
Well it’s been a few months, and the time is finally here! NYON’s 1000-square-foot permanent flagship store will officially open on Saturday, October 22nd.
The space acts as an homage to the city with mosaic borders made from the iconic Greek coffee cup, an elegant checkout counter the colors of Lady Liberty, and green leather banquettes that honor Central Park benches.
Customers can expect a large selection of apparel, accessories, and home goods for purchase at the new location. As you await the brick and mortar opening, check out their website here and peruse their wide array of products.
Where: 250 Lafayette St., New York
When: Saturday, October 22nd