We have pretty much every type of museum possible in NYC, except for one dedicated to the most iconic stages in the world…
Until now! NYC getting its very own “Museum of Broadway” opening in the summer of 2022.
The concept has been in the works for a while, without too many specifics shared or an opening date announced. But now, we have it: “the first-ever permanent museum dedicated to the storied history, legendary artistry, and lasting legacy of Broadway musicals, plays, and theatres, will open next summer in the heart of Times Square at 145 West 45th Street,” a press release shared today (August 16) read.
The museum, which will also be interactive for guests, is founded by entrepreneur and four-time Tony Award® nominated producer Julie Boardman, and Diane Nicoletti, founder of award-winning experiential agency Rubik Marketing.
Visitors can expect a behind-the-scenes look at some of Broadway’s most iconic shows, with the help of internationally renowned artists, designers, and theatre historians who have all come together create NYC’s first fabulous, multi-floor, experiential Museum of Broadway.
This includes but is not limited to:
- A visual history of Broadway from its birth to the present day highlighting theater’s pioneers, landmark moments of social change, and many of the most beloved plays and musicals of all time
- Immersive installations designed by leading contemporary visual artists and acclaimed Broadway designers, highlighting pivotal shows that transformed the landscape of Broadway
- “The Making of a Broadway Show,” a special exhibit honoring the community of brilliantly talented professionals – both onstage and off – who bring Broadway plays and musicals to life every night
- A retail store, created in partnership with Creative Goods, that will sell everything a Broadway fan could want, from show-specific merchandise to bespoke products from small local businesses
“For people all over the world, Broadway is synonymous with NYC. Whether you’re a local or a tourist, a die-hard fan or just a casual theatre lover, The Museum of Broadway aims to offer a bit nof education, plenty of appreciation and a whole lot of fun for everyone, young and old and everywhere in between,” co-founder Diane Nicoletti said.
The Museum of Broadway is founded in collaboration with Playbill, Broadway Cares/Equity Fights AIDS, The Billy Rose Theatre Division at the New York Public Library for the Performing Arts, The Al Hirschfeld Foundation, Concord Theatricals, Goodspeed Musicals and additional partners to be announced soon.
Advanced tickets to the museum are expected to go on sale later this year! Stay up to date on their website here (their online store has already launched there as well).