To celebrate National Cheese Lover’s Day, Murray’s Cheese (254 Bleecker St.) is turning up the volume with Melt & Metal, a heavy metal-inspired bash featuring free food, beer, and the launch of a new cave-aged cheese aptly named “Savage.”
Savage, a new cave-aged cheese developed in collaboration with von Trapp Farmstead. To mark the release, guests can watch live-branding of Savage wheels right in the store—a literal “metal” touch for the new rockstar of cheeses.
Melt & Metal at Murray’s Cheese
- When: Saturday, January 17, 2026 | 2:00 PM – 6:00 PM
- Where: Murray’s Cheese Downtown (254 Bleecker St, West Village)
- Cost: Free to attend
What to Expect: Bites and Brews
Murray’s is transforming their flagship shop into a hardcore tasting floor. Attendees can enjoy complimentary offerings from local favorites and artisans:
- The Butter Bar: Fresh spreads paired with She Wolf Bakery loaves.
- The Suds: Cold brews from NYC’s own Torch & Crown Brewing.
- The Melts: Heaping portions of gooey Raclette and signature Mac & Cheese.
- The Heat: Spicy tastings from Fly by Jing and Queen Majesty Hot Sauce.
- The Savory: Premium salami cuts from Brooklyn Cured.
Win a Full Wheel of Cheese (Costume Contest) & Snag Discounts
Dust off your leather jackets and studs. Murray’s is hosting a “Melt & Metal” costume contest. Come dressed in your best pleather, spikes, or “Savage” attire—the “Best Fit” of the day walks away with a full wheel of Savage cheese.
The celebration extends beyond the Saturday event. From January 16 through January 20, shoppers can snag 15% off all cheese in-store.
Plus, to keep the rock-and-roll spirit alive, St. Kenia (a Brooklyn-based tattoo artist) has designed exclusive “Melty Metal Flash Tat” temporary tattoos, which will be given away for free during the festivities.
Pro-Tip: National Cheese Lover’s Day officially falls on January 20. If you visit Murray’s on that Tuesday, you’ll receive a free wedge of cheese with any purchase of $30 or more.
