The Big East Conference is making its presence felt in New York City and MSG, bringing elite college basketball action, exclusive events, and a wave of school spirit to the Big Apple.
With teams like St. John’s, UConn, Villanova, and Georgetown battling for conference supremacy, this year’s tournament is set to be one of the most exciting in recent history.
MSG, the Epicenter of the Big East Tournament
Off the court, NYC is becoming a Big East hub thanks to Starter, one of the most innovative and authentic sports apparel companies in the world. They will feature exclusive fan experiences, pop-up events, and special merchandise drops throughout the city.
Macy’s Herald Square and Lids on 42nd Street are offering limited-edition Big East apparel, while local bars and restaurants near MSG are hosting watch parties and special promotions for fans.
Beasts of the Big East
The “Beasts of the Big East” campaign, featuring retro-inspired team gear, is making waves, with star players showcasing their school pride in photo shoots taken on their home courts.
Also, this collection is flying off the shelves, as fans rush to grab their piece of Big East basketball.
St. John’s Leads the Charge in NYC
With St. John’s clinching its first regular-season title in 40 years, the city is buzzing with Red Storm pride. Fans are rallying behind their team as they look to make a deep tournament run, hoping to bring home a Big East Championship on their home turf.
Madison Square Garden, the “Mecca of Basketball”, will once again serve as the battleground for the Big East Tournament, where top teams will compete for the championship title and an automatic bid to March Madness.
But the action doesn’t stop at the Garden. New York City is fully embracing the Big East takeover.
Big East Tournament Schedule at MSG
All 11 Big East teams are set to compete, with the top five earning first-round byes. St. John’s, the No. 1 seed, will look to make history on its home turf. Also, powerhouses like Creighton and UConn aim to spoil the party.
First Round – Wednesday, March 12
- 📅 4:00 PM: No. 8 Providence vs. No. 9 Butler (Peacock)
- 📅 6:30 PM: No. 7 Georgetown vs. No. 10 DePaul
- 📅 9:00 PM: No. 6 Villanova vs. No. 11 Seton Hall
Quarterfinals – Thursday, March 13
- ⏳ 12:00 PM: No. 1 St. John’s vs. Game 1 Winner (Peacock)
- ⏳ 2:30 PM: No. 4 Xavier vs. No. 5 Marquette
- ⏳ 7:00 PM: No. 2 Creighton vs. Game 2 Winner (FS1)
- ⏳ 9:30 PM: No. 3 UConn vs. Game 3 Winner
Semifinals – Friday, March 14
- 💥 6:30 PM: Game 4 Winner vs. Game 5 Winner (FOX)
- 💥 9:00 PM: Game 6 Winner vs. Game 7 Winner
Championship – Saturday, March 15
- 🏆 6:30 PM: Final Game – The Big East Champion is Crowned (FOX)
With New York City embracing the Big East like never before, this week promises basketball history, citywide excitement, and unforgettable moments.