With the holiday season in full swing, Maker’s Mark is adding to the magic with an exclusive pop-up coming soon to Union Square. Open from December 11th – 22nd, the Maker’s Mark Winter Wheat Wonderland will help you get in the holiday spirit with a private event for anyone 21 and older featuring festive cocktail bar, Maker’s Merch, an iconic Maker’s Mark wax dipping experience, and a host of other festive surprises, all under one roof!
And get this: our team at Secret NYC is joining Maker’s Mark to create a signature holiday cocktail, available only at the pop-up’s bar, along with a Spin-To-Win game where guests can win exclusive Secret NYC x Maker’s Mark merch and other prizes.
Click here to RSVP for the Maker’s Mark Winter Wheat Wonderland.
About the Maker’s Mark Winter Wheat Wonderland
The Maker’s Mark Winter Wheat Wonderland is a one-stop-shop for festive cocktail experiences like no other.
Upon entering the pop-up, an immersive Red Winter Wheat Field will greet guests and set the tone for your magical journey, where you can snap some Insta-worthy photos before gathering round for a tasting of various Maker’s favorites. On set days, you’ll have the chance to try rarer expressions as well, including Maker’s Mark Cellar Aged and Wood Finishing Series.
You’ll then make your way to Wax Workshop for a demonstration on how the Maker’s Mark iconic red wax came to be. Each guest will leave with their very own dipped glass, which you can either keep for yourself or gift to the cocktail lover in your life. If you opt for the latter, be sure to take your finds to the gift wrapping station for your choice of wrapping design. You can create a DIY holiday card to go along with it, too, with postmasters on-site in case you decide to send it in the mail.
While your glasses are being wrapped, guests can take home some Maker’s Mark holiday cheer by exchanging a token for various merch, including personalized bottle labels, ornaments, and enamel pins – the perfect way to commemorate your visit to the Maker’s Mark Winter Wheat Wonderland.
Order festive Maker’s Mark cocktails
The Maker’s Mark Winter Wheat Wonderland also has its very own cocktail bar, where you can order drinks from a festive cocktail menu. Each drink is carefully crafted to embody the magic of the holiday season, including our exclusive Secret NYC signature cocktail, the Best Kept Secret: a sweet, tangy play on a classic Whiskey Sour.
Once you’ve got your festive drinks in hand, it’s time to sit back and relax in the pop-up’s laid-back cocktail lounge. Let yourself be transported to a warm and inviting cocktail haven, as you say cheers to the holiday season with Maker’s Mark.
The Maker’s Mark Winter Wheat Wonderland promises all the best of the festive season, so don’t miss out.