Is It Romance? …Or Amazing Guerrilla Marketing?

Some of you may be familiar with the classic tale of Cyrano de Bergerac. The french play tells the story of a talented nobleman turned soldier with a gift for poetry and music. He helps a handsome, tongue-tied cadet, romance his cousin by feeding him romantic lines and writing letters on his behalf.

How Romantic! But how could such a tale exist in the modern day? One eagle eyed Redditor ( snarf2888) Spotted this sign on 56th and Broadway, and according to commenters, more signs have been seen around the city. Of course, this could be just genius marketing on the part of Kit’s Underground Wine & Spirits… and if it is part of a viral marketing campaign, our hat’s are off to them.