“Suspiciously low-priced” grocery store Lidl is planning on opening a massive new outpost in Chelsea, as reported by Commercial Observer. It will be the grocery store’s second Manhattan location.
Lidl first opened in Germany back in 1973 with a mission to bring together quality products at affordable prices. They work closely with vendors to meticulously curate a selection of high-quality products with top-tier freshness and quality.
Their store is stocked with products from local and regional farms and suppliers, and they also carry a delicious selection of international products–think: authentic Greek pastries to real Spanish olives.
They’re very much a “have your cake and eat it too” sort of store.
Around 80% of their products are private label—all of which undergo rigorous taste, quality, and sensory testing.
Since opening they’ve grown to operate in 32 different countries, and the new Chelsea outpost will be their second Manhattan location (they debuted in Harlem in February 2021).
Lidl’s new location will be at 335 Eighth Avenue at the base of the affordable housing development between West 26th and West 27th streets, Commercial Observer reports via developer MAG Partners.
In order to build the housing development it was required to include a low-cost supermarket.
“Lidl shares our commitment to the greater Chelsea community and will bring excellent service and products to this neighborhood,” Commercial Observer reports MaryAnne Gilmartin, founder and CEO of MAG, said in a statement.
The developer is expected to break ground on the project this month, with an opening date slated for 2025.
Lidl has plans to open even more stores in the next few years, including Brooklyn’s first location, set to open in 2024.
Pro tip: be sure to do your shopping here on a Wednesday, when all of their new products arrive!