As travelers gear up for a busy holiday season, LaGuardia Airport is introducing the world to their brand new “Terminal Bee” character. This adorable new holiday ambassador is meant to bring seasonal joy, making the passenger experience through the award-winning terminal that much more exciting.
“At LaGuardia Airport Terminal B, our chief objective is delivering an exceptional guest experience each and every day. To that end, we are excited to introduce Terminal Bee to travelers and our terminal community” said Suzette Noble, Chief Executive Officer, LaGuardia Gateway Partners.
New signage featuring the LGA ambassador will be found around the terminal to express holiday greetings, provide travel hacks and terminal tips. You’ll also find Terminal Bee using his catchphrase, “Take it Beezy,” to encourage travelers to have a stress-free journey when departing from Terminal B.
According to the press release, Bee was born in the “shadow of the Unisphere in Flushing Meadows-Corona Park” before declaring LGA’s Terminal B his new hive after discovering his desire to explore the world.
“This has been an amazing opportunity to bring the Terminal B brand to life,” said Brian Flatow, President, of Miners’ Cooperative, “through a character that’s at once a fellow traveler, terminal ambassador, and friendly face that can take the stress out of any situation with a helpful hint, a point in the right direction, and some timely words of wisdom.”
Terminal Bee will remain a character even after the holiday season, so stay tuned for new wardrobe updates and messaging as the seasons change. Plus, people can shop Terminal Bee merch, from socks to stickers and more.
LGA’s new Terminal B first opened in 2022 as one of the largest public-private partnerships in US aviation history. It was awarded the world’s best new airport terminal just one year later with a five-star rating from Skytrax. You can learn more about the terminal and its new ambassador online.