Get ready for an immersive dive into modern Korean culture.
Non-profit organization United Korean Founders is bringing back the KOOM festival for its second annual New York City edition.
Running from October 12 through October 18, 2026, this week-long celebration spans multiple Manhattan venues. It brings together the biggest names in Korean beauty, food, technology, and entertainment.
Live K-pop music at Terminal 5
Music fans can mark their calendars for October 16. On that night, Terminal 5 hosts KOOM Live, a dedicated showcase of high-energy performances.
The lineup features popular acts and rising stars, including:
- XngHan&Xoul
- Santos Bravos
- Dayoung
- WAYF BOYS
- 1VERSE
Interactive shopping and food at Iron 23
If you want to shop the newest trends, head to KOOM Haus at Iron 23 in Flatiron.
The space transforms into a bustling, curated indoor shopping street. Visitors can explore:
- Trending K-beauty and makeup pop-ups
- Authentic Korean culinary experiences and local food trucks
- Interactive showcases from ground-breaking startup companies across tech, retail, and lifestyle
Industry panels and expert talks
The festival also offers direct insight into the global impact of Korean innovation.
The KOOM Stage at Terminal 5 will host leading experts and founders for interactive panel discussions. Topics cover the future of K-beauty trends, managing workplace burnout, building a modern business, and personal branding.
Event details & locations
- 📆 Monday, October 12 – Sunday, October 18, 2026 (KOOM Live on Friday, October 16)
- 📍 Iron 23 (29 W 23rd St) and Terminal 5 (610 W 56th St)
- More info: Visit the official United Korean Founders website for full schedule details and ticket updates.
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