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Food & Drink

Kellogg’s Will Open a Sweet New Cafe Next Month in Union Square

By Bianca Bahamondes

Kellogg’s Will Open a Sweet New Cafe Next Month in Union Square

Earlier this year Kellogg’s NYC hosted a pop-up where visitors could enjoy all thing Pop-Tarts. From Birthday Fiesta Nachos to Chili Pop-Tarts Fries, the shop was a huge success.

Such a big success, actually, that Kellogg’s NYC will soon add a permanent pop-tarts menu to their cafe that will serve these delicious sweet treats!

Kellogg’s NYC opened a cereal cafe in Times Square in July 2016, but recently closed to set up shop in a larger venue in downtown NYC. The new space will be 1,600-square-feet of breakfast bliss.

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When you can't choose so you choose them all!

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According to a recent announcement, the new space will have exciting elements and surprises. The cafe will be located near Union Square providing an immersive experience to guests with three new features:

  • Kitchen: Anchored by an open-concept kitchen where guests can watch as cereal creations are being made, visitors will be able to select items off the menu or create their unique flavorful combos – including a DIY cereal creation station with ingredients fresh from the Union Square farmer’s market.
  • Menu: The new location will offer a revamped cereal-inspired menu – including some favorites from our original Times Square location and new creations inspired by surprise partners.
  • Insta-worthy: The concept was designed and made with the social media enthusiasts at heart, allowing guests to capture the perfect cereal selfie and food photo in one of many areas where cereal and Kellogg’s characters vibrantly and colorfully come to life.

Kellogg’s Marketing Director, Aleta Chase, says the “[c]afé in Union Square will truly be a home for food exploration—tailored to give everyone endless flavor possibilities when it comes to cereal,” and that “[they’re] excited to see how people re-think the possibilities of cereal and how their creations might inspire us to bring new products to life.” And we’re just as excited to come up with our own creations! 

The new cafe is set to open on December 7 at 31 East 17 Street. 

Featured image source: Facebook / Kellogg’s NYC