If you have been chasing that flawless, luminous glow, your search ends here.
JSM Beauty is bringing its highly anticipated Glass Skin Atelier to New York City this week.
Running from May 28 to June 2, this Union Square pop-up invites you to discover your own unique beauty through a highly personalized, artful lens.
Step into a new way of seeing beauty
Visitors can find their true match using signature AR shade matching. The patented technology reads your exact undertones to help you find your “this is it” shade.
You can also slip on a headset for a full virtual reality journey straight to the brand’s flagship store in Seongsu, Seoul. It brings the coolest Korean beauty neighborhood right to NYC with absolutely no jet lag.
Of course, the space is packed with curated photo spots and playful booth moments designed specifically for your camera roll.
Daily giveaways and free treats
If you love exclusive perks, you will want to arrive early.
The first 30 guests each day will unlock a gorgeous limited-edition cushion case inspired by traditional jagae (mother-of-pearl). You also get your perfectly matched cushion and minis to keep the glow going.
While you browse, you can pause for a sweet, skin-loving treat. The pop-up is serving complimentary customized yakgwa (traditional Korean honey cookies) and collagen tea elixirs by Pretty Tasty.
Masterclasses and winning a trip to Seoul
Want to seriously upgrade your routine? Guests who spend over $250 can book a one-on-one session with JSM artists for tailored tips and insider techniques.
Even better, one lucky guest will actually get to trade the pop-up for the real thing. You can enter a receipt draw for a chance to win a three-day trip to Seongsu, Seoul.
Registration for the exclusive JSM Masterclasses and the Artist Night with founder Jung Saem Mool have officially closed, but the public pop-up offers more than enough magic for everyone.
📍 31 East 17th St, 2nd Floor (Union Square)
📆 May 28 – June 2, 2026
🕐 May 28 (5 p.m. – 7 p.m.); May 29 – June 2 (11 a.m. – 7 p.m.)
