“Was that wrong? Should I not have done that?”
George Costanza may not have been the Yankees’ best employee on Seinfeld, but Jason Alexander is absolutely hitting it out of the park as the face of the new Yankees x Kith campaign.
The NYC-based streetwear powerhouse has teamed up with their hometown team, the New York Yankees, and Major League Baseball for a massive new drop that celebrates the Yankees’ World Series legacy.
And in a full-circle moment of New York pop culture history, the campaign stars none other than Alexander himself — forever remembered as George Costanza, assistant to Yankees owner George Steinbrenner on the sitcom.
The Yankees x Kith lineup feels like something straight out of George’s office closet… if he had impeccable taste.
Apparel highlights include:
- Coaches jackets, sherpa jackets, and crewnecks with vintage Cooperstown logos
- Novelty outerwear like a Corduroy Avery Bomber, a Brixton Shirt Jacket, and the Wyona Full-Zip with embroidery
- Classic hoodies, pullovers, and sweatshirts designed oversized for layering (perfect for a post–calzone nap under your desk)
Kith is also bringing back its partnership with AVIREX for three reimagined Flight Jackets: one covered in World Series patchwork, another in Kith’s signature “Nocturnal” hue with python accents, and one in traditional Yankees team colors.
The accessories lineup covers everything from New Era caps and beanies to duffles, engraved Victus bats, collectible Rawlings mitts, socks, and even commemorative license plates and tire caps.
And because no Kith release is complete without footwear, Ronnie Fieg and Clarks Originals are back with two Yankees-branded Sunderland silhouettes in premium leather.
The full Kith for New York Yankees collection officially drops Friday, September 26th at 11AM EST/CET across select Kith shops, Kith.com, CA.Kith.com, EU.Kith.com, and the Kith App.