Sometimes nothing beats a steaming cup of instant noodles. And though they’re typically enjoyed in the comfort of your home, that’s all changing with this new concept that has popped up in NYC.
Instant Noodle Factory in Long Island City is the first self-service, fast-casual instant noodle shop in NYC that offers the same comfort of instant noodles at home, while providing the dining out atmosphere.
It all started with founders Tat and Cierra connecting over instant noodles. After growing up in Hong Kong and then moving to the U.S., Tat couldn’t find some of his favorite flavors to share with Cierra.
As a result, he got them imported and when the pair started cooking and sampling, they began to wonder about building bowls with different combinations of proteins and toppings. Thus, Instant Noodle Factory was created.
As of now, Instant Noodle Factory offers a total of 88 noodles and 30 toppings to choose from in order to make your own perfect bowl. Constantly in search of new combinations, Tat and Cierra eat at least two noodles daily to continue their quest for delicious discovery.
Upon entering the space, you’ll take in their massive noodle wall that will inspire your bowl. Noodles from more than eight different countries are available on the menu, varying in flavor profiles from miso to soy, shio to cheese, tonkotsu to spicy and more. Customers will be able to choose from toppings such as but not limited to pulled duck leg, beef birria, kurobuta sausages, and silken tofu.
The idea is to “elevate the humble noodle into a gourmet masterpiece.” You’ll make your selections at the kiosk to then receive a tray of what you ordered. From there, you’ll take your noodles to the cooking machine that will eject hot water. It’s recommend to stir for three minutes.
After draining the noodles, you’ll add the proper seasonings and toppings you selected, and voila, your personal bowl is ready to eat! Overwhelmed by the amount of possible combinations? You can make it easy on yourself and choose from the pre-set bowls.
So next time you’re seeking the comfort of instant noodles but would prefer to eat out, be sure to stop by Instant Noodle Factory.
Where: 24-11 41st Avenue, Long Island City
When: Daily, 11:30am – 8pm