If you’re heading to the sunshine state for Miami’s F1™ Grand Prix weekend, we’ve got the ultimate itinerary for you. Kick things into high gear at these free HUGO events happening throughout the city, where you’ll find immersive racing experiences, F1-inspired fashion, and more.
HUGO GARAGE
HUGO Garage is an electrifying free experience open to the public in Wynwood only on May 4.
Modeled on the mechanics’ workshops known and loved by F1™ fans, the HUGO Garage at 261 NW 26th Street will transport guests to an exhilarating world where innovation meets street culture. From product customization to race experiences, the free event is divided into different zones, each offering a variety of F1™-inspired experiences.
When you enter the HUGO Garage, you’ll find an F1™ car complete with HUGO branding alongside a replica of the Miami Grand Prix racetrack. After snapping some Insta-worthy photos, visit the Customization Hub for unique outfit and product customizations, and don’t miss an exhibit of the incredible new HUGO x Red Bull collection on-site.
HUGO Garage will also feature festively-themed Red Bull drinks at the Mechanic’s office-themed bar, plus interactive activities in its Roblox universe, PLANET HUGO. Gamers can explore an immersive, virtual rendition of the HUGO Garage, complete with a photo booth, DJ station, and exclusive digital wearables inspired by the HUGO x RB collection.
HUGO Garage is an off-track F1™ experience you don’t want to miss. RSVP here!
HUGO pop-up at Aventura Mall
Want to dive even deeper into the virtual world of F1™? Visit the HUGO pop-up at Aventura Mall (near Nike) between May 2 and May 6 for a chance to put your driving skills to the test. Feel the rush of the track without even leaving the mall using the racing simulator, and then commemorate your visit by purchasing pieces from the HUGO x Red Bull capsule collection.
This pop-up is free and open to the public, so no need to RSVP. Just stop by the mall at 19575 Biscayne Blvd. Ste #1924, Aventura, FL 33180 and enjoy!
Racing Fan Fest pop-up
From May 2 through May 5, HUGO is bringing the HUGO x Red Bull capsule collection to Racing Fan Fest. The largest off-track fan experience in Miami will feature endless Grand Prix festivities, including live performances, food and beverages, and curated pop-ups. Whether you’re looking to elevate your race-day attire or simply take home new wardrobe additions, stop by the HUGO pop-up during Fan Fest to see what’s in store!
There are so many ways to celebrate Miami’s F1™ Grand Prix weekend, but if you’re a fashion enthusiast, passionate about street culture, or just someone who enjoys a good time, these HUGO pop-ups are the ultimate off-track events for you.